Almost anything can be branded with a company’s name or logo and used for promotion. Common items include t-shirts, caps, keychains, posters, bumper stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total. Eco-friendly promotional products such as those created from recycled materials and renewable resources have been experiencing a significant surge in popularity.
Most promotional items are relatively small and inexpensive, but can range to higher-end items. Brand awareness is the most common use for promotional items. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.
Promotional items are also used in politics to promote candidates and causes. Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns.
Items are branded in such a way as to create a unique visual effect, attracting more attention and displaying a strong marketing message.
We can produce a variety of promotional products for you.