Frequently Asked Questions
We understand that the world digital print technology can be rather intimidating.
After all, we all had to start somewhere. We've amassed many resources
over the years and have posted many of them here for your benefit.
Feel free to browse through our FAQs.
Here you'll find answers to common questions our clients ask.
If you don’t see what you need – call or contact us online.
How do I go about getting an estimate from you?
You can use the on-line estimate request found on our "request a free quote" page or you can call us at 770-417-1527and give us the details of your project. We are very prompt at providing estimates.
How long does it take for you to complete my order?
The time to complete an order depends on the process, the image, the size and the complexity of the project. Digital print and bind orders are usually completed on the next day from proof approval. We can, on request, provide same-day service for digital work. Projects that print on press will typically require a week, but rush service is available.
Is white considered a printing color?
Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink.
At what resolution should I save my photos and graphics?
Resolution should be set to 300 dpi. Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed. Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
How do I save my design files?
Make them print ready and acceptable for us to print.
Saving your Corel Draw file as an Adobe Illustrator EPS
• Embed all Images
• Convert all your text/copy to outline fonts
• Export as Illustrator EPS
What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.
What is a "proof"?
A proof is a sample of your project that will give you a close idea of how the finished product will look.
Whenever practical we will provide a JPEG file of the project for your approval or a Digital hard-copy proof. For projects that print digitally, this will be an actual sample (a one-off) of your order. For work that will print on press, this will be a digital approximation of the work, but will not be an exact sample.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
What kind of work does your store do?
Digital Printing - For short runs or fast turnarounds we print digitally on color and black-and-white digital presses
Offset Printing - When your order requires a precise ink match, or a stock that does not image well digitally, or when the larger quantity makes it more economical to print on press, we offer this option.
Design and Layout - We can conceive a design, lay out your project based on your ideas, or make adjustments to your piece to make it print-ready.
Mailing - We offer a one-stop solution to pieces that that you print and mail. We offer pre-sorting, Class Certification and NCOA address correction.
Poster - Long runs or one-off we will print, mount and laminate your poster projects.
Finishing and Binding - We can cut, perforate, score, number, fold, collate, saddle stitch, bind and just about any other bindery process you could ever need.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model. When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
What’s the difference between CMYK and RGB?
These terms appear in the printing and graphics world, and it is important to understand the difference. CMYK (Cyan, Magenta, Yellow, and "Key," or black) are the ink colors used during the printing process. The term "key" is used instead of "black" because, really, this is a mixture of the cyan, magenta, and yellow inks; the resulting "black" can be minutely different from one printing company to another. RGB (Red, Green, and Blue) are the colors of light used by your monitor to display your document on-screen. Black is not listed because on-screen black is an absence of light. A mixture of red, green, and blue light produces white.
How does choosing between CMYK and RGB affect me?
Any designing you create on your computer should be created in CMYK mode. This will ensure that the colors you see on-screen will most closely match the final printed product. If you create your document in RGB, the colors in your printed product may vary slightly: many of the bright values produced by your monitor cannot be exactly reproduced in print. A lot of digital images are JPEG files, and JPEGs are almost always in RGB.